Case study · Industry · B2B

From a slow site with no replies to +212% more inquiries

Norditec sells industrial equipment to Norwegian businesses. The old website was heavy, cluttered and had no tracking — nobody knew who actually got in touch, or what it cost.

Industry: Industry, B2B
Services: Redesign and Google Ads
Platform: WordPress
Result: +212% more inquiries

01 · Starting pointA heavy site that worked against them

Norditec has a technical product range that buyers rarely know in depth. The old website didn't make it any easier: 150 pages, 35 conflicting plugins and almost 10 GB of unnecessary content.

In our first review we found three things:

Load time on mobile was 22 seconds — many gave up before the page appeared.
Visitors didn't understand what Norditec offered, and it was hard to find the right product and send an inquiry.
No tracking: nobody knew where visitors came from, or which products sparked interest.

02 · What we didClean up before spending more

New product engineThe 150 pages were replaced by a clean product structure, so buyers find the right equipment and send a targeted inquiry.
From 35 to 12 pluginsOnly the tools that were needed stayed. The site went from 10 GB to 350 MB.
Tracking that counts inquiriesNorditec now sees which ad and which product each inquiry comes from — organic or paid.
Google Ads, managed continuouslyCampaigns built around what customers search for, with searches that only cost money shut out.

03 · The resultWhat changed

+212%more inquiries

7.5 sload time on mobile (from 22 s)

1.4 sload time on desktop (from 8 s)

Figures from the client's own Google Ads and GA4 accounts.

04 · The servicesWhat we used

Google AdsFrom NOK 7,900/month · free ad check

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WordPress websitesFrom NOK 14,900 · you edit it yourself

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