It reflects a premium brand and attracts potential customers every single day.

Migration of Échappée Nord to a high-performance platform.

How we transformed a broken, outdated website into a lead-generating, fully customized digital home for a growing travel agency in Norway.

Role

Design and Development

Stack

WordPress, Elementor Pro

Timeline

6 weeks

The Challenge: A Rigid, Broken System

Échappée Nord’s existing website was built on Squarespace, which limited their ability to scale. The platform was inflexible, resulting in critical errors that cost them daily orders.

Broken lead motor

Messages from the “Design Your Trip” form were not working. Potential customers submitted inquiries, but the administrator never received them.

Confusing navigation

Non-technical users had trouble finding travel categories that were buried in text-heavy lists.

Poor readability

Small font sizes and low contrast alienated their older, premium demographic.

The strategic shift

We haven’t just updated the website—we’ve completely redesigned it. Our goal was to combine “premium aesthetics” with “conversion-focused functionality.”

UX Focus

Visual navigation and exploration

We replaced text-heavy lists with a custom Visual Mega Menu. Now users can immediately see previews of the destinations (flags, excerpts) before clicking. This reduces friction and encourages exploration of the entire catalog.

Reduced rejection rate

Functionality

Fixed Income Engine

We have developed a sophisticated faceted filtering system and redesigned the forms for “customized trips.”

Granular control

Users can filter by activity level, duration, and price range.

Automated workflows

Backend notifications ensure that the administrator immediately receives information about potential customers. No more lost leads.

Are you ready to migrate your website?

Stop losing leads due to broken forms and inflexible platforms. Let Techspace build your scalable engine.