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WordPress is free. So why pay a developer?

SB
Sofie BergTechspace
Published · 2 min read
Rotete gjør-det-selv-arbeidsbenk mot ryddig serverrom med profesjonell utvikler

It’s the most common question we get. WordPress powers over 40% of the internet. It’s known for being “easy”. So why not just buy a cheap package, install a theme and do it yourself?

The short answer is that there’s a difference between a website that “works” and a website that sells.

While many agencies try to sell you standardized “small, medium or large” packages, we believe your business deserves a custom engine, not a template made from the same recipe. Here’s why hiring a dedicated WordPress developer from Techspace is an investment in revenue, not just an expense.

Speed is a financial metric, not a technical spec.

You can install a theme yourself, but can you clean up the code underneath it? Here’s the reality: for every second your website takes to load, the conversion rate (sales) can drop by up to 20%.

If you pay for ads (which we can manage for you), a slow website means you’re paying for traffic that leaves the site before it even sees your offer. We don’t “just build pages”; we optimize the architecture so you don’t lose customers to loading screens.

Stopwatch showing slow time causing Norwegian Krone to dissolve with a downward trend arrow

“Mobile-First” means more than just resizing

A large share of visits to Norwegian business websites now happen on mobile. Many DIY themes simply shrink the desktop version to fit a phone screen. That’s not enough. If a potential customer can’t easily tap the “Buy” button with their thumb, you lose the sale.

While others treat mobile as an afterthought, we measure mobile performance with analysis tools before launch. We use data to make sure your website works well in your customers’ hands.

Thumb struggling to press tiny buttons on a non-mobile-friendly website

The “Norwegian efficiency” difference

The market is full of options. You can find “offshore teams” to cut costs, or large agencies where you’re just another client. But what happens if your website goes down on a Friday?

Techspace operates with “Norwegian efficiency”. We offer service level agreements (SLA) with an uptime guarantee and agreed response times, so you know what to expect.

We build strategies, not just “pages”

Many competitors ask: “How many pages do you want?”. We ask: “What are your business goals?”

We build strategies designed to attract customers and convert. Whether it’s custom UI/UX design to build trust – because design affects how trustworthy your business looks – or baking SEO directly into the code, we build for growth.

Illustration of a website strategy blueprint transforming into a rocket and growth graph

Frequently asked questions

Why should I hire a professional if WordPress is free?

Because “free” software isn't the same as a sales-ready website. A DIY site often suffers from slow code, security holes and a poor mobile setup. We turn the raw software into a secure, high-performance sales machine.

How long does it take to build?

We agree on a timeline before we start, and a simple business website is usually ready within a few weeks. Larger projects take longer – the quote you get says how long.

Can I update the text and images myself?

Absolutely. We build the complex backend, but we give you the keys. You get a user-friendly login to easily edit text, add blog posts or swap images whenever you want.

What's the difference between a template and a custom design?

A template is a one-size-fits-all solution, and it is often heavy and slow. Custom development is built around your business's goals, which gives faster pages and a better starting point in Google.

How much does it cost?

It depends on your goals. With us a business website starts at NOK 14,900, and you get a fixed price before we start – so you only pay for what you need.

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SB
About the authorSofie Berg

Writes about websites, security and visibility for Techspace. Questions about this article? Email us at post@techspace.no.

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