{"id":12787,"date":"2026-03-24T10:43:40","date_gmt":"2026-03-24T10:43:40","guid":{"rendered":"https:\/\/techspace.no\/case-study\/norditec\/"},"modified":"2026-04-29T07:42:53","modified_gmt":"2026-04-29T07:42:53","slug":"norditec","status":"publish","type":"page","link":"https:\/\/techspace.no\/en\/case-study\/norditec\/","title":{"rendered":"Norditec"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12787\" class=\"elementor elementor-12787 elementor-12241\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c5fb88e canvas-container e-flex e-con-boxed e-con e-parent\" data-id=\"6c5fb88e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e886f29 e-con-full e-flex e-con e-child\" data-id=\"5e886f29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7b41fb elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6a7b41fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Industrial Equipment and B2B<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b8b49f elementor-widget elementor-widget-heading\" data-id=\"76b8b49f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From 10 GB of clutter to a <span style=\"color:#1b67ae\">high-performance sales<\/span> engine. <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa996af elementor-widget elementor-widget-text-editor\" data-id=\"1aa996af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe rescued Norditec\u2019s failing 150-page website, reduced loading times by 70%, rebuilt the product architecture, and transformed a cluttered digital brochure into a highly profitable lead-generation machine.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a348140 e-con-full e-flex e-con e-child\" data-id=\"5a348140\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4b4e43 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"5e4b4e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRole\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tComplete redesign and Google Ads\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563ad220 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"563ad220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStack\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWordPress, CPTs, Elementor\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f7bc72a elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"2f7bc72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPerformance\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t22 sec \u2794 7.5 sec (mobile load)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5194be8c elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"5194be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tImportant result\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA 10 GB website was reduced to 350 MB\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fb23b4 elementor-widget elementor-widget-html\" data-id=\"35fb23b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n    .tsp-header{\r\n        background-color: #17528d !important;\r\n    }\r\n    \r\n    .tsp-footer{\r\n        background-color: #1a1a1a !important;\r\n    }\r\n    \r\n    .hder-btn .elementor-button{\r\n        background-color: white !important;\r\n        color: black !important;\r\n        border: 1px solid white !important;\r\n    }\r\n<\/style>\r\n\r\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/three.js\/r128\/three.min.js\"><\/script>\r\n\r\n<script>\r\n(function() {\r\n    const container = document.querySelector('.canvas-container');\r\n    if (!container) return;\r\n\r\n    \/\/ We no longer force minHeight or overflow here. \r\n    \/\/ Handle those in Elementor's Container\/Section settings.\r\n    container.style.position = 'relative'; \r\n\r\n    const scene = new THREE.Scene();\r\n    scene.fog = new THREE.Fog(0xffffff, 10, 50);\r\n\r\n    const camera = new THREE.PerspectiveCamera(75, container.offsetWidth \/ container.offsetHeight, 0.1, 1000);\r\n    camera.position.set(0, 5, 15);\r\n\r\n    const renderer = new THREE.WebGLRenderer({ alpha: true, antialias: true });\r\n    renderer.setSize(container.offsetWidth, container.offsetHeight);\r\n    renderer.setPixelRatio(Math.min(window.devicePixelRatio, 2));\r\n    \r\n    \/\/ Fills the area provided by Elementor\r\n    renderer.domElement.style.position = 'absolute';\r\n    renderer.domElement.style.top = '0';\r\n    renderer.domElement.style.left = '0';\r\n    renderer.domElement.style.width = '100%';\r\n    renderer.domElement.style.height = '100%';\r\n    renderer.domElement.style.zIndex = '0'; \r\n    renderer.domElement.style.pointerEvents = 'none'; \r\n    \r\n    container.prepend(renderer.domElement);\r\n\r\n    const geometry = new THREE.PlaneGeometry(100, 100, 50, 50);\r\n    const material = new THREE.MeshBasicMaterial({\r\n        color: 0xc3dcf4, \r\n        wireframe: true,\r\n        transparent: true,\r\n        \r\n        \/\/ ==========================================\r\n        \/\/ 1. OPACITY CONTROL (0.0 to 1.0)\r\n        \/\/ ==========================================\r\n        opacity: 0.05 \r\n        \r\n    });\r\n\r\n    const plane = new THREE.Mesh(geometry, material);\r\n    plane.rotation.x = -Math.PI \/ 2;\r\n    scene.add(plane);\r\n\r\n    const clock = new THREE.Clock();\r\n\r\n    function animate() {\r\n        requestAnimationFrame(animate);\r\n        const time = clock.getElapsedTime();\r\n        const pos = geometry.attributes.position;\r\n\r\n        for (let i = 0; i < pos.count; i++) {\r\n            const x = pos.getX(i);\r\n            const y = pos.getY(i);\r\n            const z = Math.sin(x * 0.2 + time) * 1.5 + Math.cos(y * 0.2 + time) * 1.5;\r\n            pos.setZ(i, z);\r\n        }\r\n\r\n        pos.needsUpdate = true;\r\n        plane.rotation.z = time * 0.05;\r\n        renderer.render(scene, camera);\r\n    }\r\n\r\n    animate();\r\n\r\n    \/\/ 2. HEIGHT HANDLING\r\n    \/\/ This updates the animation if you change the container size in Elementor\r\n    window.addEventListener('resize', () => {\r\n        const w = container.offsetWidth;\r\n        const h = container.offsetHeight;\r\n        camera.aspect = w \/ h;\r\n        camera.updateProjectionMatrix();\r\n        renderer.setSize(w, h);\r\n    });\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-385f5677 e-con-full e-flex e-con e-child\" data-id=\"385f5677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36be701f elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"36be701f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"175\" src=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/Norditec-Primary-Logo.svg\" class=\"attachment-large size-large wp-image-12788\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bdc7740 e-flex e-con-boxed e-con e-parent\" data-id=\"7bdc7740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd7476 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-image-comparison\" data-id=\"4dd7476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-image-comparison.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-image-comparison image-comparison-container\" data-offset=\"0.5\" data-overlay=\"\" data-label_after=\"After\" data-label_before=\"Before\" data-move_slider_on_hover=\"true\" data-click_to_move=\"\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-2.webp\" title=\"nordi-imgs-01-2.webp\" alt=\"nordi-imgs-01-2.webp\" loading=\"lazy\" \/><img decoding=\"async\" src=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-3.webp\" title=\"nordi-imgs-01-3.webp\" alt=\"nordi-imgs-01-3.webp\" loading=\"lazy\" \/>\t\t<\/div>\n\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a8adbf6 e-flex e-con-boxed e-con e-parent\" data-id=\"5a8adbf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f47c38d e-con-full e-flex e-con e-child\" data-id=\"f47c38d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3bb67f elementor-widget elementor-widget-image\" data-id=\"3d3bb67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"976\" src=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-bloadted-839x1024.webp\" class=\"attachment-large size-large wp-image-12789\" alt=\"\" srcset=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-bloadted-839x1024.webp 839w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-bloadted-246x300.webp 246w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-bloadted-768x938.webp 768w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-bloadted-1258x1536.webp 1258w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-bloadted-1677x2048.webp 1677w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-bloadted.webp 1926w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18e01b92 e-con-full e-flex e-con e-child\" data-id=\"18e01b92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d43027 elementor-widget elementor-widget-heading\" data-id=\"71d43027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#1b67ae\">A bloated<\/span>, confusing maze.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ca74aa elementor-widget elementor-widget-text-editor\" data-id=\"67ca74aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNorditec offers essential industrial equipment, but their previous website was actually working against them. The site was technically bogged down by excessive content, and the user experience left potential buyers completely confused. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586dc7a3 elementor-tablet-position-inline-start elementor-mobile-position-inline-start cc_card elementor-position-inline-start elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"586dc7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-server\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M480 160H32c-17.673 0-32-14.327-32-32V64c0-17.673 14.327-32 32-32h448c17.673 0 32 14.327 32 32v64c0 17.673-14.327 32-32 32zm-48-88c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm-64 0c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm112 248H32c-17.673 0-32-14.327-32-32v-64c0-17.673 14.327-32 32-32h448c17.673 0 32 14.327 32 32v64c0 17.673-14.327 32-32 32zm-48-88c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm-64 0c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm112 248H32c-17.673 0-32-14.327-32-32v-64c0-17.673 14.327-32 32-32h448c17.673 0 32 14.327 32 32v64c0 17.673-14.327 32-32 32zm-48-88c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24zm-64 0c-13.255 0-24 10.745-24 24s10.745 24 24 24 24-10.745 24-24-10.745-24-24-24z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t10 GB of technical debt:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe previous developer used 35 plugins that conflicted with one another, which placed an enormous strain on the server. The mobile version took a full 22 seconds to load, leading to a sharp drop in the number of users. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-698be645 elementor-tablet-position-inline-start elementor-mobile-position-inline-start cc_card elementor-position-inline-start elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"698be645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icomoon icomoon-confused2\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tA poor user experience:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVisitors arrived at the website and were immediately confused about what Norditec actually had to offer. Finding a specific product and submitting an inquiry felt like a guessing game. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f575b elementor-tablet-position-inline-start elementor-mobile-position-inline-start cc_card elementor-position-inline-start elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"2f575b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbs-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 56v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56zm40 200c0-13.255 10.745-24 24-24s24 10.745 24 24-10.745 24-24 24-24-10.745-24-24zm272 256c-20.183 0-29.485-39.293-33.931-57.795-5.206-21.666-10.589-44.07-25.393-58.902-32.469-32.524-49.503-73.967-89.117-113.111a11.98 11.98 0 0 1-3.558-8.521V59.901c0-6.541 5.243-11.878 11.783-11.998 15.831-.29 36.694-9.079 52.651-16.178C256.189 17.598 295.709.017 343.995 0h2.844c42.777 0 93.363.413 113.774 29.737 8.392 12.057 10.446 27.034 6.148 44.632 16.312 17.053 25.063 48.863 16.382 74.757 17.544 23.432 19.143 56.132 9.308 79.469l.11.11c11.893 11.949 19.523 31.259 19.439 49.197-.156 30.352-26.157 58.098-59.553 58.098H350.723C358.03 364.34 384 388.132 384 430.548 384 504 336 512 312 512z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tZero visibility:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThere was no tracking infrastructure in place. Norditec had no idea where its users were coming from or which products were actually generating interest, which made targeted marketing impossible. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f2880c4 e-flex e-con-boxed e-con e-parent\" data-id=\"3f2880c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bf2b15 elementor-widget elementor-widget-heading\" data-id=\"12bf2b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The strategic cleanup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55932080 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"55932080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe haven\u2019t just given the website a new look; we\u2019ve also rebuilt the underlying architecture from the ground up. We\u2019ve gone from 35 plugins to just 12 essential tools, and have followed Norwegian design standards to ensure clarity and precision. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e783ebe elementor-widget__width-initial elementor-widget elementor-widget-elementskit-image-comparison\" data-id=\"5e783ebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-image-comparison.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-image-comparison image-comparison-container\" data-offset=\"0.5\" data-overlay=\"\" data-label_after=\"After\" data-label_before=\"Before\" data-move_slider_on_hover=\"true\" data-click_to_move=\"\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-1.webp\" title=\"nordi-imgs-01-1.webp\" alt=\"nordi-imgs-01-1.webp\" loading=\"lazy\" \/><img decoding=\"async\" src=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-4.webp\" title=\"nordi-imgs-01-4.webp\" alt=\"nordi-imgs-01-4.webp\" loading=\"lazy\" \/>\t\t<\/div>\n\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37a6ff0f e-flex e-con-boxed e-con e-parent\" data-id=\"37a6ff0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10c1a396 e-con-full e-flex e-con e-child\" data-id=\"10c1a396\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7149edd3 elementor-widget elementor-widget-heading\" data-id=\"7149edd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Performance and Architecture<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9609e6d elementor-widget elementor-widget-heading\" data-id=\"9609e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Development of a Customized <span style=\"color:#1b67ae\">Product Engine<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5741c36f elementor-widget elementor-widget-text-editor\" data-id=\"5741c36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We replaced the chaotic 150-page structure with a streamlined architecture based on Custom Post Types (CPTs), specifically developed for their products. This allowed us to categorize the equipment in a logical way, so that buyers can easily find what they need and submit a targeted inquiry. <\/p><ul><li><strong>Massive size reduction: <\/strong>Reduced the total size of the website from 10 GB to an incredible 350 MB.<\/li><li>Speed improvements: Computer load times dropped from 8 seconds to a lightning-fast 1.4 seconds.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cf2e774 e-con-full e-flex e-con e-child\" data-id=\"6cf2e774\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c399110 elementor-widget elementor-widget-image\" data-id=\"5c399110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"705\" src=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-5-1024x902.webp\" class=\"attachment-large size-large wp-image-12790\" alt=\"\" srcset=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-5-1024x902.webp 1024w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-5-300x264.webp 300w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-5-768x677.webp 768w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-5-1536x1354.webp 1536w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-imgs-01-5.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c39305f e-flex e-con-boxed e-con e-parent\" data-id=\"2c39305f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73bddc3a e-con-full e-flex e-con e-child\" data-id=\"73bddc3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71e76049 elementor-widget elementor-widget-image\" data-id=\"71e76049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"913\" src=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-lead-gen-897x1024.webp\" class=\"attachment-large size-large wp-image-12791\" alt=\"\" srcset=\"https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-lead-gen-897x1024.webp 897w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-lead-gen-263x300.webp 263w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-lead-gen-768x876.webp 768w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-lead-gen-1346x1536.webp 1346w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-lead-gen-1795x2048.webp 1795w, https:\/\/techspace.no\/wp-content\/uploads\/2026\/04\/nordi-lead-gen.webp 1972w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-686b487 e-con-full e-flex e-con e-child\" data-id=\"686b487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3051b2 elementor-widget elementor-widget-heading\" data-id=\"1b3051b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing and Tracking<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7931c elementor-widget elementor-widget-heading\" data-id=\"3a7931c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Complete the<span style=\"color:#1b67ae\"> Lead Generation<\/span> Cycle  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bba9158 elementor-widget elementor-widget-text-editor\" data-id=\"2bba9158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A fast website is only useful if it generates revenue. We have implemented advanced user tracking to map out the entire purchasing process. Now, when a request is submitted, Norditec knows exactly which Google ad the user clicked on and exactly which product they are viewing.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdf5ab8 cc_card elementor-widget elementor-widget-icon-box\" data-id=\"5fdf5ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSource:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA complete overview of user traffic sources (organic vs. paid).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138ec16e cc_card elementor-widget elementor-widget-icon-box\" data-id=\"138ec16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGoogle Ads:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tProactive, data-driven management that consistently delivers high-quality B2B leads.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a21eaf5 tsp-header e-flex e-con-boxed e-con e-parent\" data-id=\"6a21eaf5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-701f6bcc elementor-widget elementor-widget-heading\" data-id=\"701f6bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is your website holding back your sales?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c03a6f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8c03a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDon\u2019t lose any more B2B leads due to slow loading times and confusing navigation. Let Techspace develop a high-performance solution for you. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed9c72f elementor-widget elementor-widget-button\" data-id=\"2ed9c72f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techspace.no\/en\/get-a-free-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a free website analysis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Industrial Equipment and B2B From 10 GB of clutter to a high-performance sales engine. We rescued Norditec\u2019s failing 150-page website, reduced loading times by 70%, rebuilt the product architecture, and transformed a cluttered digital brochure into a highly profitable lead-generation machine. Role Complete redesign and Google Ads Stack WordPress, CPTs, Elementor Performance 22 sec \u2794 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12771,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12787","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/techspace.no\/en\/wp-json\/wp\/v2\/pages\/12787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techspace.no\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/techspace.no\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/techspace.no\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techspace.no\/en\/wp-json\/wp\/v2\/comments?post=12787"}],"version-history":[{"count":1,"href":"https:\/\/techspace.no\/en\/wp-json\/wp\/v2\/pages\/12787\/revisions"}],"predecessor-version":[{"id":12792,"href":"https:\/\/techspace.no\/en\/wp-json\/wp\/v2\/pages\/12787\/revisions\/12792"}],"up":[{"embeddable":true,"href":"https:\/\/techspace.no\/en\/wp-json\/wp\/v2\/pages\/12771"}],"wp:attachment":[{"href":"https:\/\/techspace.no\/en\/wp-json\/wp\/v2\/media?parent=12787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}